Know Your "Subject" Line

When you receive a piece of mail at home, you can usually make some basic assumptions in the blink of an eye about its value and importance. Based on past experience, you can tell if it’s a piece of junk mail or a personal note; a solicitation for yet another credit card or an important bill.

People make those same assumptions when they open their email box and scan all the new arrivals. That’s why, if you want your message to be read, you should effectively use the subject line to clearly identify the topic. Your subject line should be informative and should not be left blank. In fact, if you send or receive a message without a subject line, it’s a prime candidate for deletion. It's always best to make your subject line descriptive of the content of your message.